Writing Samples

Real-World Kansas Performance

Let's talk about what matters on the road:

Winter capability: The 4x4 system handles everything from icy K-7 on-ramps to muddy fields and job sites. Ground clearance is generous enough that you're not scraping on rural Leavenworth gravel driveways (ask me how I know).

Towing power: The 5.7L HEMI V8 pulls a 6,000-pound boat or enclosed trailer without breaking a sweat. If you're hauling equipment trailers around Bonner Springs or Douglas county, you won’t have any trouble taking on curves, hills, or rough weather.

Daily driving: Here's the surprising part--it's actually comfortable for your 40-minute commute. The Big Horn trim includes an 8.4-inch touchscreen, heated seats, and solid fuel economy (17 city / 23 highway) for a full-size truck.

Three Car Seats? No Problem.

I've personally fit three forward-facing car seats across the back row of a full-size pickup. It's tight with bulky seats, but two boosters plus one infant seat? Easy. You don’t have to make the minivan switch if you don’t want to. The LATCH anchors are accessible, and the rear doors open wide enough that you're not banging your head on the door frame.

The center console is massive--holds tablets, juice boxes, and the random toys that multiply in trucks. Rear floor is flat, so passengers’ feet rest comfortably.

Specs That Matter

• Engine: 5.7L HEMI V8 (395 hp, 410 lb-ft torque)

• Towing Capacity: Up to 12,750 lbs (properly equipped)

• Bed Length: 5'7" or 6'4" (check specific listing)

• Fuel Economy: 17 city / 23 highway MPG

• Seating: Comfortable for 5 adults or 2 adults + 3 kids

• 4WD System: Part-time 4x4 with electronic shift-on-the-fly

Common Questions from Kansas Buyers

Is the HEMI reliable?
Yes--with regular maintenance. Change the oil every 5,000 miles, don't skip the transmission service, and these engines routinely hit 200,000+ miles.

How's it handle winter?
Excellent with the 4x4 engaged. Throw some sandbags in the bed if you're driving empty in January, and you'll have zero issues.

Can I fit lumber/plywood flat in the bed?
The 6'4" bed handles 8-foot boards diagonally. The 5'7" bed requires tailgate-down for long materials.

What about maintenance costs?
Parts are cheap (this is a RAM, not a European luxury truck). Most shops in the Kansas City area can service these with their eyes closed.

Why Buy Used vs. New?

A 2-3 year old RAM 1500 loses about 30% of its value the moment it leaves the lot. Let someone else take that depreciation hit. You get the same truck, same capability, same comfortable ride--just $15,000 cheaper.

Plus, 2022 models already have the bugs worked out from the 2019 redesign. You're getting a proven platform.

Bottom Line: The Right Truck for Kansas Life

The 2022 RAM 1500 Crew Cab isn't trying to be fancy. It's trying to be useful--and for families or small business owners who need to haul people and stuff, it nails it.

If you're tired of cramming your family into a midsize SUV or paying $60,000 for a brand-new truck, this is worth a test drive.

Ready to see one in person? Check our current inventory below or give us a call at (555) 555-5555. We're right here in Bonner Springs--come by during your lunch break.

Schema Markup (For SEO - Paste This Into Your Site)

{

  "@context": "https://schema.org",

  "@type": "Vehicle",

  "name": "2022 RAM 1500 Crew Cab 4x4 Big Horn",

  "brand": {"@type": "Brand", "name": "RAM"},

  "model": "1500",

  "vehicleConfiguration": "Crew Cab Big Horn 4x4",

  "vehicleEngine": {

"@type": "EngineSpecification",

"name": "5.7L HEMI V8",

    "fuelType": "Gasoline"

  },

  "offers": {

"@type": "Offer",

    "priceCurrency": "USD",

"price": "36900",

    "availability": "https://schema.org/InStock"

  },

  "mileageFromOdometer": {

"@type": "QuantitativeValue",

"value": "42000",

    "unitCode": "SMI"

  },

  "vehicleSeatingCapacity": 5,

  "description": "2022 RAM 1500 Crew Cab with 5.7L HEMI V8, 4x4, perfect for Kansas families and small business owners."

}

Word count: 897 words
Reading level: 8th grade (conversational, accessible)
Target keywords: 2022 RAM 1500, Crew Cab, Kansas, family truck, Bonner Springs
Tone: Helpful neighbor who actually owns trucks and has kids

This is a spec sample written by Shawn McGowan to demonstrate automotive content writing. Not associated with any specific dealership.

Service Page

Honest Auto Service in Bonner Springs, Kansas

Sample service department page written for a local dealership

The Service Department You Wish You'd Found Years Ago

If you're tired of dealership service departments that quote you $800 for a repair your neighbor's mechanic does for $300, you're in the right place. We're not here to sell you cabin air filters you don't need or "flushes" that can wait another 20,000 miles. We're here to keep your truck running so you can get to work, haul your kids to practice, and not worry about breaking down off K-7 in January.

We all know what Kansas weather does to vehicles. Winter salt eats brake lines. Summer heat kills batteries and AC compressors. Spring storms bring potholes that destroy suspensions. Our service department fixes real problems--not imaginary ones invented by a service advisor hitting a monthly quota.

What We Actually Do (And Don't Do)

We fix what's broken. If your check engine light is on, we'll diagnose it with actual scan tools, not guesses. If your brakes are grinding, we'll replace pads and rotors--not try to sell you a full brake system overhaul unless you actually need it.

We tell you what can wait. Your serpentine belt has a crack but isn't critical yet? We'll note it and tell you to budget for it in six months. We're not going to scare you into spending money today on something that can wait until your next oil change.

We explain everything in plain English. No jargon. No "your flux capacitor actuator needs a recalibration." If we can't explain it in words you'd use to describe the problem to your family, we're not doing our job.

Services We Handle Daily

Oil Changes & Fluid Services
Standard oil change with filter: $45-$65 depending on your vehicle. Synthetic oil runs higher, but we'll tell you if you actually need it (most daily drivers don't). We check all fluids, tire pressure, and do a visual inspection--no charge for the look-over.

Brake Service
Pads and rotors for most vehicles: $250-$450 depending on front or rear. We resurface rotors when possible to save you money. If we recommend new rotors, it's because yours are warped or too thin--we'll show you.

Tire Service
Rotation and balance: $40. New tires installed and balanced: $25/tire labor. We're not a tire shop, but we'll mount and balance whatever you bring us--or we can order tires at our cost plus 10%.

AC Repair
Kansas summers are brutal. AC recharge: $125-$175. Compressor replacement: $600-$1,200 depending on the vehicle. We don't guess--we diagnose with gauges and manifolds before quoting you.

Battery & Electrical
New battery installed: $100-$180 (includes battery). Alternator replacement: $300-$600. Starter: $250-$500. We test both before replacing either--bad connections cause half the "dead battery" problems we see, and we don’t charge to clean up a few terminals.

Suspension & Alignment
4-wheel alignment: $85. Ball joints, tie rods, struts--we quote these after inspecting. Gravel roads around Bonner Springs beat up front ends. We get it.

What Makes Us Different

We're local. You'll see the same mechanics every time. They live here, stop at the same Cenex you do, drive the same roads. They're not rotating in from a corporate training program.

We warranty our work. 12 months or 12,000 miles on parts and labor. If something we fixed breaks again, we'll make it right.

We're not trying to sell you a new car. Dealership service departments have an incentive to make repairs expensive so you consider trading in. We want to keep your current vehicle running for another 100,000 miles. That's how we earn customers for life.

We answer the phone. Call us at (555) 555-5555 during business hours and a human answers. Not a voicemail system. Not a call center in another state (or country).

Common Questions

Do I need an appointment?
For oil changes and inspections, we take walk-ins Monday-Friday. For bigger jobs (brakes, AC, suspension), an appointment helps but isn't required. We'll give you a realistic time estimate.

Do you work on all makes and models?
Yes. Domestic, import, diesel, hybrid--if it has wheels and an engine, we'll work on it. We're especially familiar with the trucks and SUVs that dominate Kansas roads (F-150s, Silverados, Rams, Suburbans, Tahoes, 4Runners).

Can I wait while you work on my car?
For quick jobs (oil change, battery, inspection), yes. We have a waiting area with coffee and Wi-Fi. For longer repairs, we can give you a lift back home or to work if you're local.

Do you do warranty work?
We can't do manufacturer warranty work (that requires dealership certification), but we handle everything out-of-warranty. If your truck is 4 years old and the warranty expired, we're usually half the price of the dealer for the same repair.

What payment methods do you accept?
Cash, check, all major credit cards. We don't do financing, but we'll work with you on timing if you need to wait until payday for a non-urgent repair.

Why You Should Give Us a Try

Here's the honest pitch: We're not perfect. Sometimes parts take an extra day to arrive. Sometimes we're busier than expected and your 2-hour job takes 3. But we'll tell you the truth about your vehicle, charge you a fair price, and stand behind our work.

If you've been burned by a shop that sold you repairs you didn't need, or a dealership that quoted $1,200 for something that should cost $400, we'd like a chance to earn your trust.

Call us at (555) 555-5555 or stop by during business hours. We're at [Address], right off [Main Road] in Bonner Springs. If we're slammed when you show up, we'll at least take 5 minutes to look at your car and give you an honest assessment--no charge.

You deserve a service department that treats you like family, not a transaction. Let us prove that we're that place.

Schema Markup (For SEO - Paste this into your Site)

{

  "@context": "https://schema.org",

  "@type": "AutoRepair",

  "name": "[Your Dealership Name] Service Department",

  "description": "Honest, transparent auto service in Bonner Springs, Kansas. No upselling, fair pricing, 12-month warranty on all work.",

  "address": {

"@type": "PostalAddress",

    "streetAddress": "[Your Street Address]",

    "addressLocality": "Bonner Springs",

    "addressRegion": "KS",

    "postalCode": "66012"

  },

  "telephone": "(555) 555-5555",

  "priceRange": "$",

  "openingHours": "Mo-Fr 09:00-17:00, Sa 09:00-15:00",

  "paymentAccepted": "Cash, Check, Credit Card",

  "areaServed": {

"@type": "City",

"name": "Bonner Springs"

  },

  "hasOfferCatalog": {

"@type": "OfferCatalog",

"name": "Auto Repair Services",

    "itemListElement": [

   {

        "@type": "Offer",

        "itemOffered": {

          "@type": "Service",

          "name": "Oil Change",

          "description": "Standard oil change with filter and inspection"

     },

        "priceSpecification": {

          "@type": "PriceSpecification",

          "minPrice": "45",

          "maxPrice": "65",

          "priceCurrency": "USD"

     }

   },

   {

        "@type": "Offer",

        "itemOffered": {

          "@type": "Service",

          "name": "Brake Service",

          "description": "Brake pads and rotor replacement"

     },

        "priceSpecification": {

          "@type": "PriceSpecification",

          "minPrice": "250",

          "maxPrice": "450",

          "priceCurrency": "USD"

     }

   },

   {

        "@type": "Offer",

        "itemOffered": {

          "@type": "Service",

          "name": "AC Repair",

          "description": "AC recharge and compressor repair"

     },

        "priceSpecification": {

          "@type": "PriceSpecification",

          "minPrice": "125",

          "maxPrice": "1200",

          "priceCurrency": "USD"

     }

   }

]

  },

  "warranty": {

"@type": "WarrantyPromise",

    "durationOfWarranty": {

      "@type": "QuantitativeValue",

      "value": "12",

      "unitCode": "MON"

},

    "warrantyScope": "Parts and labor on all repairs"

  }

}

Word count: ~1000 words
Reading level: 8th grade (conversational, accessible)
Target keywords: Bonner Springs auto service, honest mechanic, Kansas car repair, local service department

This is a spec sample written by Shawn McGowan to demonstrate service department content. Not associated with any specific dealership.

Finance Page

Auto Financing for Every Credit Score - Kansas City Area

Sample financing page written for a used car dealership

Yes, We Can Help You Get Financed!

If you've been turned down for car financing before, or you're worried your credit score will keep you from getting approved, take a breath. We work with lenders who specialize in second-chance financing, first-time buyers, and everything in between. Bad credit, no credit, bankruptcy, repossession--we've seen it all, and we've helped thousands of Kansas City families get into reliable vehicles at affordable monthly payments.

No judgment. No lectures. Just real solutions that get you driving I-70 in a great vehicle.

How Our Financing Works

Step 1: Fill out our quick online application (takes 3 minutes)
We need basic info: name, address, income, employment. We'll do a soft credit check that won't hurt your score. Most applications get an answer within 2 hours.

Step 2: We shop your loan to multiple lenders
We work with 15+ lenders who compete for your business. Some specialize in subprime credit. Some work with first-time buyers. Some focus on self-employed borrowers. We find the best rate and terms for your situation.

Step 3: You pick your vehicle and drive home same day
Once you're approved, browse our inventory and pick a truck or SUV that fits your budget. We'll finalize the paperwork, you sign, and you drive off the lot. Most customers are in and out in under two hours.

What Credit Scores Do You Actually Need?

Here's the truth: There's no magic number. We've financed customers with credit scores from 450 to 750. What matters more is your income, job stability, and willingness to put something down (even $500 helps).

Good credit (680+)? You'll qualify for our best rates--typically 6-10% APR. You'll have the most vehicle options and the lowest monthly payments.

Fair credit (600-679)? Expect rates around 10-15% APR. Still very doable. You might need a slightly larger down payment ($1,000-$1,500).

Poor credit (500-599)? Rates run 15-22% APR. We'll likely ask for $1,500-$2,500 down. But yes, we can get you approved.

Very poor credit (below 500)? Higher rates (18-25% APR) and larger down payments ($2,500+). We'll work with you, but we need to show the lender you're serious.

Special Situations We Handle

No Credit / First-Time Buyer
Never had a car loan or credit card? That's actually easier than bad credit in many cases. Bring proof of income and residence. We'll get you started building credit with an auto loan.

Bankruptcy (Chapter 7 or 13)
If your bankruptcy is discharged, we can work with you immediately. If you're still in Chapter 13, we can sometimes get approval with trustee permission.

Repossession
Had a car repossessed in the past? We work with lenders who understand life happens. If it's been 12+ months and you can show stable income now, approval is very likely.

Self-Employed / 1099 Income
Bring 2 months of bank statements showing deposits. We work with lenders who understand irregular income--contractors, Uber drivers, small business owners, gig workers.

Fixed Income / Social Security / Disability
Your income counts. If you receive regular monthly benefits, we can use that for approval. We've financed dozens of customers on fixed income.

No Down Payment
Harder, but not impossible. If your credit is 620+, we have lenders who'll do $0 down. Below that, we'll need at least $500-$1,000 to show commitment.

What You'll Need to Apply

• Driver's license (valid, not expired)

• Proof of income (two recent pay stubs, bank statements, or tax return if self-employed)

• Proof of residence (utility bill, lease agreement, mortgage statement)

• References (2-3 people who aren't relatives--friends, coworkers, landlord)

That's it. No need to bring a wheelbarrow full of documents. We keep it simple.

Why Finance with Us Instead of a Bank?

Banks say no to subprime credit. We say yes.
Traditional banks and credit unions reject applications under 650. Our lenders specialize in non-prime financing. That's their whole business model.

We do the shopping for you.
Instead of applying to five banks yourself (and getting five hard credit pulls), we submit your app to multiple lenders with one soft pull. You get multiple offers without tanking your score.

We explain everything in plain English.
Interest rates, loan terms, monthly payments, total cost--we'll walk through it all. If something doesn't make sense, ask. We'd rather you understand your loan than rush you into signing.

We finance the vehicles we sell.
Banks make you find your own car. We have 50+ trucks and SUVs on the lot ready to go. Find one you like, get approved, drive home today.

Real Payment Examples

Here's what customers with different credit situations actually pay:

Example 1: Good Credit (700 score)

• Vehicle: 2020 Ford F-150, $32,000

• Down payment: $3,000

• Loan: $29,000 at 8% APR for 60 months

• Monthly payment: $587

Example 2: Fair Credit (620 score)

• Vehicle: 2019 Chevy Silverado, $28,000

• Down payment: $2,500

• Loan: $25,500 at 13% APR for 66 months

• Monthly payment: $502

Example 3: Poor Credit (540 score)

• Vehicle: 2017 RAM 1500, $22,000

• Down payment: $3,000

• Loan: $19,000 at 19% APR for 60 months

• Monthly payment: $498

Your payment will depend on your exact situation, but these are realistic examples from recent deals we've closed.

Frequently Asked Questions

Will applying hurt my credit score?
Our initial application is a soft pull--no impact on your score. If you accept a loan offer and finalize, that becomes a hard inquiry (typically 5-10 point temporary dip).

Can I pay off my loan early without penalty?
Most of our lenders allow early payoff with no penalty. We'll confirm this before you sign.

What if I need a cosigner?
We can work with cosigners. If you have a family member with decent credit willing to cosign, it significantly improves your rate and approval odds.

Do you report to credit bureaus?
Yes. Making on-time payments will rebuild your credit score over time. This is how you go from subprime to prime.

What happens if I miss a payment?
Contact us immediately. Most lenders offer a 10-day grace period. If you're having trouble, communicate--don't just disappear. We can sometimes arrange a payment extension.

Ready to Get Started?

Apply online now (link) or call us at (555) 555-5555. Most approvals happen same day. We're here Monday-Saturday to answer questions and get you financed.

You deserve reliable transportation. Let us help you make it happen--regardless of what your credit report says.

Schema Markup (For SEO - Paste this into your Site)

{

  "@context": "https://schema.org",

  "@type": "FinancialProduct",

  "name": "Auto Financing - All Credit Scores",

  "description": "Auto financing for bad credit, no credit, bankruptcy, and all credit situations. Second chance auto loans in Kansas City area.",

  "provider": {

"@type": "AutoDealer",

"name": "[Your Dealership Name]",

    "address": {

      "@type": "PostalAddress",

      "streetAddress": "[Your Street Address]",

      "addressLocality": "Kansas City",

      "addressRegion": "KS",

      "postalCode": "66111"

},

    "telephone": "(555) 555-5555"

  },

  "areaServed": {

"@type": "State",

"name": "Kansas"

  },

  "offers": {

"@type": "Offer",

    "description": "Auto financing for all credit scores including bad credit, no credit, bankruptcy, and repossession",

    "category": "Auto Loan"

  },

  "feesAndCommissionsSpecification": "Down payment requirements vary by credit score. No hidden fees.",

  "interestRate": {

"@type": "QuantitativeValue",

    "minValue": "6",

    "maxValue": "25",

    "unitText": "APR"

  }

}

Word count: ~1200 words
Reading level: 8th grade (empathetic, non-judgmental)
Target keywords: bad credit car financing, Kansas City auto loans, second chance financing, no credit auto loans
Tone: Helpful neighbor who's seen tough situations and doesn't judge

This is a spec sample written by Shawn McGowan to demonstrate finance page content. Not associated with any specific dealership.