I'm a freelance automotive content writer based in Bonner Springs, Kansas. I help independent dealerships in the Kansas City area create better website content - the kind that actually sells vehicles instead of just filling space.
For years, I worked inside Dealer.com and Cox Automotive writing vehicle model pages, service content, finance pages, and blog posts for dealerships across the country. I wrote hundreds of pages for dealers who were paying premium prices and waiting 4-8 weeks for updates.
Now I do the same work directly for local Kansas City dealers - better quality, half the cost, same-week turnaround.
I'm a dad with three daughters and a 2020 Pacifica that hauls them everywhere. I've tested more car seats, loaded more groceries, and driven more drop-off routes than I can count. When I write about "three car seats across the back row" or "handling K-7 in January," I'm writing from actual experience, not guessing from a spec sheet.
I also know what it's like to read generic, corporate car descriptions that sound like they were written by a robot. Customers deserve better. Dealers deserve content that sounds like a real person - because that's what sells vehicles.
Real Local Knowledge
I live here. I know the roads, the weather, the drives. When I mention gravel driveways in Leavenworth County or winter prep for Kansas City commutes, it's because I've been there.
Dad-Tested Perspective
My three daughters have helped me test everything from car seat configurations to cargo space for weekend soccer games. That's the kind of practical detail that resonates with your customers.
No Corporate Runaround
When you work with me, you get me. No account managers, no ticket systems, no waiting in queue. Text or call, and I'll respond the same day.
Former Platform Insider
I know exactly what Dealer.com, Carsforsale, and other platforms need. I format everything correctly the first time, include proper schema markup, and make it easy for you to paste and publish.
Simple process:
You tell me what pages you need (or I can recommend based on your site)
I write them in 24-48 hours with schema markup included
You get a Word doc or Google Doc - ready to copy and paste
Unlimited revisions until you're happy
Goes live on your site the same day you paste it
Pricing is straightforward:
$150-$225 per individual page
$2,000-$2,500 monthly retainers for ongoing content needs
No hidden fees, no upsells, no contracts.
I live in Leavenworth County just outside Bonner Springs and Basehor with my wife and three daughters. You've probably seen the white Pacifica around town - it's the one with car seats, juice boxes, and the occasional soccer ball rolling around on the roof rack.
When I'm not writing dealer content, I'm usually hauling kids to activities, writing fiction, working on projects around our acreage, or at our family church or school.
If you're tired of waiting weeks for generic content from corporate platforms or paying agencies $500+ per page for the same thing, let's talk.
Phone/Text: (816) 206-1514
Email: shawn@mcgowancontent.com
[View Writing Samples] | [Contact Me]